Simon Sinek fala-nos no TED sobre uma fórmula poderosa de inspirar pessoas e causas - e com muito a aproveitar para os negócios.

"But very, very few people or organizations know why they do what they do. And by "why" I don't mean "to make a profit." That's a result. It's always a result. By "why," I mean: What's your purpose? What's your cause? What's your belief? Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care?

If you talk about what you believe, you will attract those who believe what you believe."

Façam como nós: de quando em quando, assistam e... inspirem-se!

- Filipa Oitavén